Events at ParsonsTKO

May 8, 2024 | 12 pm ET/9 am PT

Register now for this AASP sponsored event, the third in their series, featuring Stefan Byrd-Krueger as a panelist.

Recorded August 2023

Are you looking for simple yet proven improvements you can make tomorrow to inspire your team and raise more money for your mission?

Recorded July 2023

Join Prosal and ParsonsTKO as we explore the essential steps you should take to guarantee the success of your next big technology investment.

Recorded June 2023

Hear from executives from Arcadia University as we explore its transformative & truly shared approach to managing constituent data.

Recorded May 2023

Learn how a technology roadmap can help you find the treasure buried in your process, technology, & team, allowing you to achieve your goals.

Recorded April 2023

Join us as we explore the potential use cases, unintended consequences, benefits, and challenges of these new technologies for think tanks.

Recorded March 2023

Setting sail with GA4 is more challenging than Google's claims of ‘automatic migration’ make it sound.  Hear how some orgs are navigating it.

Recorded January 2023

Learn from PTKO strategists how to tactically incorporate your contact model elements as you plan your next campaign

Recorded February 2023

Join ParsonsTKO and Civis Analytics and as we discuss optimizing your organization’s fundraising strategies for 2023.

Recorded December 2022

Join us as we share how to use what you've learned from Giving Tuesday to build long-term relationships, and improve outreach capabilities and impact.

Recorded November 2022

Implementing a new technical tool in any organization can require lots of time, effort, and budget. Our project managers share how they get it done.

Recorded October 2022

PTKO shares a model for nonprofit leaders, fundraisers, and communications professionals designed to expand their impact.

Recorded September 2022

Join us to learn tactical ways to prepare your team for the sunsetting of Google Analytics 3.

Recorded August 2022

Orgs often talk accessibility testing on websites, but you're generating content across more than just a website.

Recorded July 2022

Join us to learn about how to make your organization's content findable, searchable, and usable.

Recorded June 2022

PTKO has identified trends with our Content Impact Report research. Demonstrating the power of utilizing social data to increase engagement

Recorded May 2022

ParsonsTKO will discuss the nuts and bolts of the Ad Grants program and how your organization can make the most of this grant opportunity.

Recorded April 2022

GA4’s new metrics focus offers new ways to report on your data . It also means a big technology shift for your organization. Are you ready?

Recorded March 2022

Join us as we share various ways to think about diversifying your audience and steps to take to reach that goal.

Recorded April 2022

You know it's out there, now discover it's super powers. Learn what search data is, how to find it, and what to do with it.

Recorded March 2022

Just thinking about redesigning your site can be stressful! Join us as we share what you can do in advance to mitigate some of that stress.

Recorded February 2022

Join us as we evaluate the uses of social media listening and question the biases & ethics of this tech when it comes to diverse audiences.

Recorded January 2023

Making major changes to your technology can be disruptive to your team. We'll walk you through the right questions to ask as you get started.

Recorded December 2021

Maybe you're missing terms, executing an inconsistent strategy, or unaware of the limitations in your plan.

Recorded November 2021

How does resiliency prepare organizations for the unexpected? A panel discussion about change: team, process and technology convergence.

Recorded October 2021

Join us Oct. 27th as we show you all of the insights that you can gain with a well-crafted Google Analytics dashboard.

Strengthening your narrative and providing diverse perspectives through responsible use of data in getting your message out to your audience

Seeking to improve engagement with your audiences? Follow along with this conversation about how to build your organization’s contact model!

Recorded August 2021

Join us August 11th as we share a new approach to advance content analytics and engagement for the mission-driven sector.

Recorded July 2021

Follow along in this webinar recording, to learn what steps you should be taking when you need to make a change in your platforms!

Recorded July 2021

ParsonsTKO partners with Media Cause to discuss how organizations can create a more cohesive culture through their outreach strategies

Maximize your next virtual event with data insights. Learn what data to access and how to use it to inform your next steps. Start now!

Join us May 12th as we talk through potential challenges, provide resources and prepare you to evaluate your email system.

This webinar explores how teams plan audience experiences, and how shifting that process can help you maximize your engagement.

Recorded March 2021

Follow along with Nate Parsons as we explore the many reasons you need a marketing Chief technical officer.

Recorded November 2020

Is big spending on Content Management Systems still warranted? How can you better use your budget to drive audience engagement?

Mission-driven organizations require every tool available to maximize virtual event impact amidst fierce competition for donations

Data helps you be more strategic and effective in your work. You first have to break common barriers to data usage in your organization.

Recorded May 2020

We’ve identified the following resources to build upon the webinar and further strengthen your team’s outreach efforts.

Search data is the best and fastest way to understand what your audiences need. Yet search data is currently under-utilized at most organizations.