Recorded Panel Discussion

Data ethics in the stories we tell

Telling a story is the core of building an organization’s message, but storytelling with data can often be elusive. Data is one of the most powerful, yet underutilized, tools in our arsenal and it can support the process of storytelling in creative and innovative ways. In our work, we have heard many hesitations about the use of data in storytelling and often those concerns are legitimate but can be overcome.

Data ethics is one of the most prevalent hesitations in data storytelling. Most individuals are unaware of how to manage privacy concerns, struggle to navigate the ever-present issue of avoiding bias, or have fears of misinterpretation. The ParsonsTKO Data Innovation Studio wants to help you strengthen your narrative and provide diverse perspectives through responsible use of data in getting your message out to your audience. 

Watch this virtual panel discussion with experts from various organizations as we discuss ethical data storytelling and what it means for your team’s mission. 

Event Recording

Recorded September 29, 2021 | ~57 minutes

More resources on data 

Want to go even deeper on data? Feel free to check out these resources, and email us to set up a personalized 1:1 discussion.


Chelsie Lui

Analyst, ParsonsTKO

Chelsie is a recent graduate of California Polytechnic State University – San Luis Obispo, with a BA in Communication Studies. In her studies, she specialized in rhetoric studies, science and technology communications, and research methods ― and through her academic experiences, she has developed a love for interdisciplinary methods and collaboration. This culminated in a number of undergraduate research projects, such as her tenure as a Research Fellow with the Cal Poly Data Science and Analytics Initiative, media communications research with Dr. Aubrie S. Adams, and her involvement as co-founder of the student-founded startup, Activism Always.
She is passionate about ethical and accessible science and tech communication, especially around emerging technologies. Chelsie is thrilled to be working with ParsonsTKO to develop their flagship initiative, the PTKO Data Innovation Studio, and to apply her experience with interdisciplinary research and communications to support and empower the mission-driven sector.

Arabella DeLucco

Founder & CEO, WeXL

Arabella is the founder and CEO of WeXL. Growing up in New Jersey as a brown immigrant girl from the Philippines, she ambitiously longed for a sense of belonging. Arabella remembers the time in her childhood, sitting all alone at recess. There, she vowed to learn English as best she could. She went on to graduate from Rutgers University with a double major in political science and English.

Arabella’s career path meandered from print journalist to event producer to tech marketer. She has also lived all over the country. It was well into adulthood when she realized that she is and will always be a storyteller. Arabella loves the process of gathering, synthesizing, and sharing stories. A few years ago, she found the artist within her after taking filmmaking and oil painting classes at City College of San Francisco. It was a pivotal moment in her life where Arabella discovered how making art makes her a better businesswoman and a better person. She currently lives in San Francisco with her awesome buddy of a husband, Michael.

Jamie Muller

Sr. Director, Partnerships, EveryAction

Jamie’s personal mission can be summed up in two words: impact and collaboration. Her work has centered around building and scaling social impact and revenue generating programs in the nonprofit and social tech industries. From advocating on Capitol Hill for suicide prevention and mental health parity funding to working with 1,300 United Ways to create a common set of impact performance standards, Jamie has been focused on data, collaboration, and community impact throughout her nonprofit career. Since entering the social tech sector, Jamie has collaborated with both local and national organizations to bring innovative technology to nonprofits such as Share Our Strength, Greenpeace International, AARP, and many more.

Jamie currently supports and builds partnerships with EveryAction’s robust ecosystem of consulting agencies, freelancers, and vendors who work with its customers. Outside of work she volunteers with the Loudoun County Medical Reserve and the Middleburg Humane Foundation while raising kind humans and a growing number of house pets.

Robert Krueger

Executive Communications Manager, Gensler

Robert Krueger is the Executive Communications Manager for Gensler, the world’s largest architecture and design firm, where he works directly with the Co-CEOs to promote Gensler while developing strategic content and managing the external brand positioning of the Co-CEOs.

Krueger is the incoming President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) — the nonprofit’s largest chapter. He also serves as Chair of Programming, a position that is responsible for overseeing the chapter’s programming for all committees.

Krueger is the executive director of The Communications Board, which provides accessible professional development for communications professionals. He is also the founder of Comm(s) Fest, an annual festival that seeks to transform how people see marketing communications by celebrating communication programs at local universities and marketing communications services performed by firms, nonprofits, government agencies, and the private sector. Additionally, he is a member of the Urban Land Institute, the National Press Club, and the George Mason University Insight Committee.