Recorded Discussion

Are you prepared for the Google Analytics 4 transition?

It might be bigger than you think...

Google Analytics 3 is sunsetting on July 1, 2023, and at that time Google Analytics 4, commonly referred to as GA4, will be your only option to stay on Google Analytics. While Google Analytics will remain free to access, that does not mean that it’s free to configure to your needs.

Whether you decide to stay on Google Analytics or move to a new platform, you need a migration and transition strategy and waiting last minute never yields success and is never without stress. GA4’s new metrics focus offers new and exciting ways to report on your data but also implies a technology shift for your organization as you add new resources to your analytics toolkit. We’ll be discussing what this means for your organization and how to prepare for the imminent transition of your analytics systems.

Follow along in this panel discussion to hear more about how to prepare your organization for GA4 changes from panelists Nate Parsons, Stefan Byrd-Kreuger of ParsonsTKO, and Jason Hamrick of Phase2

Event recording


Miki O'ReggioMiki O’Reggio

Analyst, ParsonsTKO

Mikayla received her BS in Environmental Economics and Policy from UC Berkeley. Since her time at Berkeley, Mikayla has expanded her passion of empowering communities through activism and democratized technology through her project management, analyst and marketing work at ParsonsTKO with clients such as The Center for American Progress, Urban Institute and the Movement for Black Lives. Mikayla’s passion for nonprofits expands outside her work at PTKO through her co-founding of Activism Always, a social enterprise startup developing ethical social media listening technology for the mission-driven sector. 


Jason Hamrick

Director of Data & Insights, Phase2

Jason currently leads Phase2’s Data & Insights practice. He and his team bring their expertise to some of the most innovative companies in the world. He deepens our clients’ understanding of their customers across the entire digital landscape, driving reach, engagement, and business conversions. Over the course of his career, he has developed customer and audience engagement strategies for global brands like Mastercard and CrossFit, world-changing non-profits like the Crohn’s and Colitis Foundation, and regulated government organizations like the National Institutes of Health and the Equal Opportunity Employment Commission. Jason’s primary focus is ensuring that Phase2’s content and engagement strategies have a measurable impact on a client’s larger organizational goals and are set up for sustainable, long-term success.

Stefan Byrd-Kreuger

Chief Analytics Officer, ParsonsTKO

Stefan leads the data strategy team, designing PTKO’s approach to all analytics engagements, and weaves together the multidisciplinary work of the team. He is a data evangelist, specialized in analytics and the uniquely complex needs of the non-profit sector. His career has centered around the use of technology in communications portfolios, including experience in programming, design, and digital strategy. 

Stefan brings deep in-house understanding of the business intelligence and data needs for organizations like yours from his long tenure at the Pew Charitable Trusts. He has played the role of client as well as the role of consultant, and works to close the gap between the two.

Nate ParsonsNate Parsons

Chief Strategy Officer, ParsonsTKO

Nate’s focus at ParsonsTKO is looking out and understanding what is next in the digital space. Nate has led large-scale strategic and technical efforts for groups such as UN OCHA, Turner Broadcasting, Ann Taylor, the US Senate, the US House of Representatives, Georgia.gov, Twitter, Thomson Reuters, and the Associated Press. He’s very adept at facilitating group meetings, reading tea-leaves, and helping forge strong consensus plans across diverse stakeholders. He was a programmer for 10 years before answering the siren song of experience design and uses a cross-functional lens to examine each strategy of process.

Other resources on our site:

Google Analytics Decision-Making Toolkit – a free and self-guided assessment process to help organizations prepare for the transition away from Google’s Universal Analytics, and to inform the decision about what analytics platform they’ll use next.

Is Google Analytics 4 right for your organization? Read more in the blog about this major upcoming transition.

Technical Analytics Audit & Data Strategy Workshop– Learn more about this workshop designed to help your team get a birds-eye view of the data that already exists across your systems and platforms—and learn how to bolster technical implementation to give your outreach specialists even more visibility into how stakeholders engage with your campaigns and content across platforms.

Resources mentioned in this panel discussion:

Alternate analytics tools:
Free Tutorials (typically shorter guides):

How PTKO Can Help