Recorded Webinar

Giving Tuesday Retrospective

Extracting long-term value from your campaign

Organizations can gain a lot more than money through their Giving Tuesday campaigns. The lessons learned, and chances to build long-term relationships, offer opportunities for subsequent growth in outreach capabilities and impact, all on top of recurring revenue.

Follow along in the video below to learn how using a Giving Tuesday retrospective can help you analyze your campaign and grow your fundraising capacity. Conducting a retrospective can identify opportunities to improve your platforms and processes, such as refining segmentation or expanding to a new channel, and suggesting new ways to engage both current and future donors.

Event recording and resources

Recorded: December 14, 2022 | ~55 minutes

Slide deck: Giving Tuesday Retrospective


Stefan Byrd-KruegerStefan Byrd-Krueger,

Chief Analytics Officer, PTKO

Stefan Byrd-Krueger’s journey to professional nirvana began with his passion for the arts as a sculptural welder, developed through his university training in policy analysis and years of experience in grassroots education and advocacy among think tanks, then blossomed as he took his love of elegant design and organizational excellence into the private sector as a digital marketing consultant. This blend of creative process, recognition of the human element of organizational success, and love of the technical discipline defines his working style.

Man smiling sitting on a white couch. Wearing blue framed glasses, dark grey blazer and checkered white collared button up shirt.John Harrison

Solutions Producer, PTKO

With a background in Art Education, Educational Technology, Information Technology and Digital Marketing, John has been designing, coordinating and launching websites and digital experiences since the turn of the century, and joined ParsonsTKO in 2021. At Enterprise Community Partners, a national, non-profit affordable housing organization, John helped design, build, launch, and maintain a modern marketing engagement architecture. This interconnected email, web, CRM and data ecosystem enabled Enterprise to identify quickly, grow and segment new audiences for affordable housing development, advocacy, social impact investment and philanthropy. John’s past client work includes AARP, Audi USA, Abbott Pharmaceuticals, Wells Fargo Foundation, Windstream, Virginia Satellite Education Network and Enterprise Green Communities.

Kimberly posing for a headshot in a black blouse with a delicate gold necklace around her neck. Hair is light brown with highlights.

Kimberly Rollins

Independent Consultant

Kimberly Rollins is a community, nonprofit, and fundraising leader with almost 20 years of experience. She is mission-motivated and thrives on helping bring together people with causes that improve their communities. Currently, she is an independent development and DEI strategy consultant. She is the former Vice President for Development at Goodwill of Greater Washington. Her diverse portfolio of development experience includes Major Gifts, development management, capital campaign planning, board development, blended giving, and stewardship. Prior to Goodwill, Rollins held in-house roles with Junior Achievement of Greater Washington, George Washington University, and the University of Richmond. Outside of her work, Kimberly can be found helping her community through volunteerism and civic engagement. She currently serves on the Board of Directors for the University of Richmond Alumni Association and has previously held volunteer roles with the DC Chapter of the Association of Fundraising Professionals, Two Rivers Public Charter School, DC Lawyers for Youth, and Alpha Kappa Alpha Sorority. Kimberly earned her bachelor’s degree from the University of Richmond, and her master’s degree from Virginia Commonwealth University. She loves all things DC– and enjoys spending time with her friendship circle, trying new restaurants with her husband, and exploring new parks with their two children.

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