Recorded Webinar

Leveraging data to explore the content lifecycle

A conversation with Jamie Perez of the Center for American Progress

A new approach with the Data Innovation Studio to advance content analytics and engagement for the mission-driven sector.

How can data improve your organization’s services and messaging? And how can improved utilization of data support the impact of your organization’s pursuit of a more progressive world?

None of these questions can be answered in isolation, and ParsonsTKO’s Data Innovation Studio aims to connect thoughtful leaders who are ready to explore creative, innovative applications of data in the mission-driven space. In this webinar, we share what inspired us to start this new program and how data can be used to measure and manage content operations ― from initial concept through content creation and distribution.

During this webinar, we introduce you to the Studio; highlight Studio member, Jamie Perez from the Center for American Progress (CAP) and his work with content at CAP; and walk through our ongoing Content Impact Study. This webinar highlights the ways collaboration and data can improve your mission-driven organization’s work in the context of content development.

Event Recording

Recorded August 11, 2021 | ~57 minutes

More resources on data strategy

Want to go even deeper on data? Feel free to check out these resources, and email us to set up a personalized 1:1 discussion.


Stefan Byrd-Kreuger

Chief Analytics Officer

Stefan Byrd-Krueger’s journey to professional nirvana began with his passion for the arts as a sculptural welder, developed through his university training in policy analysis and years of experience in grassroots education and advocacy among think tanks, then blossomed as he took his love of elegant design and organizational excellence into the private sector as a digital marketing consultant. This blend of creative process, recognition of the human element of organizational success, and love of the technical discipline defines his working style.            

Stefan is a data evangelist, specialized in analytics and the uniquely complex needs of the non-profit sector. His career has centered around the use of technology in communications portfolios, including experience in programming, design, and digital strategy. He has played the role of client as well as the role of consultant, and works to close the gap between the two.

Jamie Perez

VP of Digital Strategy at CAP

Jamie Perez is the vice president of Digital Strategy at American Progress, where he manages a team focused on driving impact with audiences across all categories and channels. Previously, Perez served as the senior vice president of branding and digital marketing for the Urban Land Institute—a global, interdisciplinary membership organization providing leadership in the responsible use of land and in creating and sustaining thriving communities around the world. 

Perez spent more than 15 years working for digital agencies, including Threespot, AKQA, and Magnet Interactive. With a focus on creative strategy and content strategy, he worked for a diverse group of nonprofit, government, and commercial clients, including the Brookings Institution, the Robert Wood Johnson Foundation, AT&T, Kellogg’s, Nike, and then-House Minority Leader Nancy Pelosi (D-CA). His work has continuously sought and served the intersection of organizational mission and audience needs and values.

Chelsie Lui


Chelsie is a recent graduate of California Polytechnic State University – San Luis Obispo, with a BA in Communication Studies. In her studies, she specialized in rhetoric studies, science and technology communications, and research methods ― and through her academic experiences, she has developed a love for interdisciplinary methods and collaboration. This culminated in a number of undergraduate research projects, such as her tenure as a Research Fellow with the Cal Poly Data Science and Analytics Initiative, media communications research with Dr. Aubrie S. Adams, and her involvement as co-founder of the student-founded startup, Activism Always.

She is passionate about ethical and accessible science and tech communication, especially around emerging technologies. Chelsie is thrilled to be working with ParsonsTKO to develop their flagship initiative, the PTKO Data Innovation Studio, and to apply her experience with interdisciplinary research and communications to support and empower the mission-driven sector.

Mikayla O’Reggio


Mikayla is a new graduate from UC Berkeley where she received a BS in Environmental Economics and Policy. During her time at Berkeley, Mikayla developed her expertise in human rights, technology, entrepreneurship and corporate social responsibility. She has had the opportunity to work with nonprofits such as Pencils of Promise, and Cinema Napa Valley as well as explore the world of social enterprise through her time with startups such as Popcorn, and 81cents where she worked in consulting, analytics, marketing and business development. In addition to her work at PTKO, Mikayla cultivates her passion for social justice, analytics, and consulting as the co-founder of Activism Always, a social enterprise startup.

Mikayla has extensive interest and experience in the mission driven world and has volunteered with organizations such as The Boys & Girls Club, The Berkeley Project, CovEducation, and the East Bay Asian Youth Center. She is extremely passionate about empowering communities through activism and democratized technology, and is thrilled to apply these passions to PTKO’s inaugural Data Innovation Studio.