Recorded Webinar

Breaking down silos: A panel discussion

with Media Cause & ParsonsTKO

While they may have one unifying mission, nonprofit organizations have varying goals across departments, programs, and initiatives. This can often result in siloed engagement strategies and disjointed messaging to their audiences. By reimagining your data strategy, digital platforms and processes your teams can reduce friction and create stronger alignment within your organization. 

This summer, Media Cause and ParsonsTKO are teaming up for a virtual panel discussion to shed light on how organizations can create a more cohesive culture through their outreach strategies. We’ll talk through how audience segmentation, digital platform roadmapping, and data infrastructure can help you get there.

Event Recording

Recorded July 28, 2021 | ~57 minutes

More resources on engagement architecture

Want to go even deeper on engagement architecture? Feel free to check out these resources, and email us to set up a personalized 1:1 discussion.

1-Minute Post-Event Survey

If you attended all or part of the live webinar on July 28, 2021, please complete this 1-minute survey about your experience. Your feedback helps us develop future events that are even more responsive to your needs.


Stefan Byrd-KruegerStefan Byrd-Krueger

Chief Analytics Officer, ParsonsTKO

Stefan is a data evangelist, specialized in analytics and the uniquely complex needs of the non-profit sector. His career has centered around the use of technology in communications portfolios, including experience in programming, design, and digital strategy. He has played the role of client as well as the role of consultant, and works to close the gap between the two.

Luke Dringoli

Senior MarTech Director, Media Cause

Luke first worked in the private sector with brands like Unilever, Dodge, Lexus, USA Network, and STARZ, where he used technology to forge connections and build digital communities. Now, Luke works with nonprofits and organizations such as United Nations Development Programme, Stand Up To Cancer, and TechImpact to use technology — the right mix of platforms, integrations, and tracking solutions — to achieve more impact. There are few things he enjoys more than helping his clients realize that technology can give them back time in their day — instead of taking away from it.

Nate ParsonsNate Parsons

Chief Strategy Officer, ParsonsTKO

Nate’s wide-ranging professional experience has included designing large scale web platforms for national clients such as the island of Curacao, Hyatt, and developing custom booking engines for Micros E-commerce. He’s led the development of enterprise websites for national non-profits such as the Human Rights Campaign, and The Open Societies Foundation. He has designed publishing platforms for the Associated Press and Thomson Reuters and also the state of Georgia. He’s consulted for both the US Senate’s Sergeant at Arms and the House of Representative’s Chief Administrative Officer. Nate has also consulted for the United Nations Office for the Coordination of Humanitarian Affairs, helping them develop and execute a 3-year technical roadmap and modernization effort, as well as consulting with Twitter on the development of a custom CMS platform.

Dan Reed

Senior Director of Fundraising, Media Cause

Dan spent seven years at the Smithsonian Institution, managing the digital components of the Friends of the Smithsonian direct response program, mid-level donor program and working across the different Smithsonian units, supporting their digital fundraising efforts. While at the Smithsonian, Dan earned his Masters Degree in Strategic Fundraising and Philanthropy. Next, Dan moved to World Food Program USA, building out their digital fundraising program from the ground up and developing an award winning monthly donor program over the course of three years. In February 2021, Dan earned his Certified Fund Raising Executive (CFRE) designation from CFRE International.