Collaboration & Transparency

Work together, honestly.

We collaboratively, but critically examine each idea and strategy, ensure that we are working together and that we end up with a common and well-understood answer to the “why” of the engagement we are working on.  We strive to build strong relationships that can foster the necessary open and candid dialogue and feedback required to make an impact in the world.

The PTKO Approach

We believe that working together, iteratively and transparently, creates the best outcomes.  We create multidisciplinary teams that can learn from each other’s specialties and expertise.  Our agile project philosophy stresses managing risk, mid-project feedback, and allows both our clients and PTKO to contribute to great solutions.  We encourage and value feedback, data, and measured results to inform our work and direct improvements and changes.

Client success is our measure of client satisfaction. We have found this takes many forms, from personal and professional growth of client staff through skills transfer or mentorship, to departmental process reform and effective utilization of new systems or tools, to organizational success with achieving mission impact moments.  Often it is the case that our client’s know what they need to do to be successful, they just need help getting unblocked, managing the disruption of change, or planning out the smaller, technically intricate steps needed to move from planning to implementation.

We’ve built our company on the premise that deep collaboration both within our organization and between our organization and our clients’ delivers the best outcomes.   We believe this is critical to success, as trust and safety are the keys to creating fertile ground for expressing new ideas and setting entrenched views free.

Case Study

Featured Case Studies

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Case Study

The best way to get user feedback? Don’t ask!

Modern audiences demand rich content and prove harder to please. Measuring satisfaction and impact in an online world can be similarly daunting, as few visitors have the patience for feedback surveys. ParsonsTKO has developed a solution to both these problems, using a unique blend of interactive tools and analytics. Earlier this year, we worked with
Three BLM protesters lead a large crowd through the streets with signs and bullhorns
Case Study

The Movement for Black Lives’ first CRM

How do you build upon success and growth when that growth is demanding massive organizational change, increased risk, and unprecedented impact? And, how do you make these changes while sustaining relationships with essential donors, supporters, and external champions? All too often, success and growth trajectories tend to plateau or collapse under the weight of so
A close up of a person's hand. It is dark and the light bulb floating just above their open palm provides the only illumination.
Case Study

NRECA: Unlocking the power of data

The National Rural Electric Cooperative Association (NRECA) is a service organization that provides a unified voice for cooperatives and represents their interests in Washington, DC. Through two collaborative workshops, we provided NRECA support, intended to help unblock progress surrounding content performance reporting. In our first workshop, we helped NRECA determine what they wanted in regard
A tile mosaic which, although still beautiful, hasn't had it's pieces put together in a way that makes a cohesive pattern.
Case Study

American University: Exploring CMS Migration

When should you and how do you migrate to a new CMS when you have tens of thousands of resources, articles, and services available through your current platform, while minimizing risk and increasing utility for users and stakeholders? Over the lifetime usage of a CMS, it will become a repository of a large amount of
Three people in a sunlit room talking at a wooden table with a laptop.
Case Study

Designing a lever for change: Engagement Architecture for the MacArthur Foundation

The John D. and Catherine T. MacArthur Foundation supports creative people, effective institutions, and influential networks building a more just, verdant, and peaceful world. MacArthur is placing a few big bets that truly significant progress is possible on some of the world’s most pressing social challenges, including advancing global climate solutions, decreasing nuclear risk, promoting
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Case Study

The Folger Shakespeare Library Engagement Analysis Platform

With the shift into the digital world, organizations must find ways to measure and evaluate their success in connecting, inspiring, and engaging their audience, and ensure digital resources are deployed effectively. Here's how we helped the Folger Shakespeare Library assess their engagement strategies.
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