Insights

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Audience Engagement

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Engaging Ideas- Willeke van Rijn

Tony Kopetchny | minute read

Discover the vital role of collaboration and knowledge sharing in the social impact sector as Tony and Willeke provide valuable insights and expertise

Finding the Anti-Hero: Improving your organization’s audience engagement

Jamie Mueller, MSW | 3 minute read

If someone in your audience shows up to where you should be, and you aren't, is their engagement score low, or is yours?

Designing a lever for change: Engagement Architecture for the MacArthur Foundation

Nate Parsons | minute read

MacArthur wanted to create a platform that would allow other organizations to successfully run large award campaigns. Here's how we helped!

You have your contact model, now what?

Adam Good | minute read

Learn from PTKO strategists how to tactically incorporate your contact model elements as you plan your next campaign

Diversify Your Fundraising

Stefan Byrd-Krueger | minute read

Join ParsonsTKO and Civis Analytics and as we discuss optimizing your organization’s fundraising strategies for 2023.

Giving Tuesday Retrospective

Stefan Byrd-Krueger | minute read

Join us as we share how to use what you've learned from Giving Tuesday to build long-term relationships, and improve outreach capabilities and impact.

A Model for Equity & Inclusion in Outreach & Fundraising Engagement

Patti DeBow | minute read

PTKO shares a model for nonprofit leaders, fundraisers, and communications professionals designed to expand their impact.

Governance design and adoption

Making Accessibility Part of Your Content Workflow

John Harrison | 2 minute read

You've made a commitment to inclusion, diversity, equity and accessibility. How do you make outreach that is natively inclusive because it is accessible?

Demonstrating the power of utilizing social data to increase engagement

Stefan Byrd-Krueger | minute read

PTKO has identified trends with our Content Impact Report research. Demonstrating the power of utilizing social data to increase engagement

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