Insights

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Marketing Automation

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System selection and landscape analysis

When selecting a new vendor, don’t forget the intangibles

Any vendor can talk a good game in a sales presentation. How do you know who will actually be a match with your organization's unique needs?

Platform Management

Why your organization needs a contact model

Adam Good | 5 minute read

Want to steward deep conversations or implement campaigns that customize outreach? For truly personalized outreach, what you need is a contact model.

Stewardship and deployment

Before Choosing an Email System, Translate Your Needs into Use Cases

Adam Good | 4 minute read

Is your organization thinking about changing or upgrading its email management system? Here are 7 Essential Use Cases for Picking the Perfect Email System.

Stewardship and deployment

How to choose email software that works for you (rather than you working for your system)

Adam Good | 7 minute read

Consider these important factors before switching to a new EMS. Maximize the impact of your email marketing with these key considerations.

Supercharge email growth by asking the best questions

Adam Good | 5 minute read

Your email list is your org's most valuable asset.Why, then, do most mission-driven organizations struggle to maximize the value of their email lists?

Let’s Discuss… Machine Learning Applications

Lisa McHenry | 3 minute read

Stefan, Nate, and Tony get real about how organizations can (but aren’t) using data to drive change and our horrible search habits.

Platform Management

Urban Land Institute: Marketing Automation Development

Stefan Byrd-Krueger | minute read

ULI wanted to expand its membership base. They knew marketing automation could be a great tool. But how to get started? Read about how we helped!

Social listening & influencer identification

A vision for extraordinary change at your organization

Stefan Byrd-Krueger | 5 minute read

What can data strategy, road mapping and planning, and content marketing work lead to? A revolutionary end state of self-sustaining audience engagement.

Stewardship and deployment

How to Create Your Automated Welcome Series Today

Adam Good | 12 minute read

Automation may sound like wishful thinking but it’s readily available to you right now. It can have an incredible impact on your impact.

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