Tony and Willeke van Rijn discuss the future and global perspectives of fundraising

In this episode

Headshot of Willeke van Rijn

Willeke van Rijn, CEO, Resource Alliance

Following a term as board member, Willeke joined the Resource Alliance as CEO in March 2022.

An experienced resource development manager in the nonprofit sector, with excellent strategic, international, financial, and people skills, Willeke previously led the Strategy and Analysis team at SOS Children’s Villages, the world’s largest charity focused on providing a loving home for children everywhere.

Willeke was formerly a consultant for FUNDES in Mexico, where she provided guidance on research as well as strategic recommendations on an innovative online capacity-building platform for micro and small enterprises in emerging markets. Prior to that, she spent 13 years at OXFAM as a global fundraising strategy advisor for affiliates around the world, including Mexico, India, South Africa, Brazil, Italy, Germany, and Belgium, where she provided strategic fundraising oversight; R&D of new fundraising markets and channels; and entry, set-up, and market development of new fundraising departments and personnel from idea to execution.

Our discussion

In this thought-provoking episode, Tony and Willeke delve into the importance of collaboration and knowledge sharing in the social impact sector. They explore the need to move away from competitive mindsets and embrace cooperation to achieve meaningful change. The conversation highlights the value of engaging supporters beyond financial contributions, emphasizing the power of building an engaged community aligned with a shared purpose. They also examine the role of funders in shifting the paradigm and fostering unity among organizations. Ultimately, this episode inspires listeners to prioritize listening, dialogue, and community involvement to create sustainable social impacts.

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