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Strategy and Planning

The Surprising Threat of ChatGPT to Google Analytics 4: What Website Managers Need to Know

Stefan Byrd-Krueger | 3 minute read

ChatGPT means HARD CHOICES for website managers in the next few months... Huh? It affects your Google Analytics more than you may realize!

Governance design and adoption

Making Accessibility Part of Your Content Workflow

John Harrison | 2 minute read

You've made a commitment to inclusion, diversity, equity and accessibility. How do you make outreach that is natively inclusive because it is accessible?

Strategy and Planning

Creating a culture of creativity and innovation

Tony Kopetchny | 5 minute read

We need to bring imagination back into our daily work. We need to be inventors focusing on the art of the possible. But how?

Strategy and Planning

Why you need a marketing CTO

Nate Parsons | 4 minute read

Your organization could be using your systems and technology to more effectively to inform, connect and inspire!

Strategy and Planning

Zoom fatigue and meeting culture

Tony Kopetchny | 5 minute read

Knowledge work inevitably requires coordination and discussion among multiple people- let's discuss best practices to make it more bearable.

Platform Management

You have to switch to Gutenberg anyway. Why not seize the moment and make your site work smarter?

Patti DeBow | 6 minute read

Improvements offered by Gutenberg bring an important opportunity for organizations to step back and think strategically

Strategy and Planning

Create practical and sustainable change with an Engagement Platform Roadmap

Nate Parsons | 5 minute read

A roadmap by any other name would smell as sweet! How is ParsonsTKO's roadmap different from other kinds of planning documents your organization uses?

Strategy and Planning

Avoiding software whiplash: How to pick the best tools without getting distracted by the latest fad

Patti DeBow | 6 minute read

Consolidating or switching to the latest and greatest tool often sounds smart on the surface. But how do you truly know when it’s time for a switch?

After #GivingTuesday: What Comes Next? How to maximize the value of your NON-giving audiences

Tony Kopetchny | 4 minute read

While your organization works to maximize Giving Tuesday, there are also great opportunities to engage audiences who don’t give immediately.

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