Insights

Thoughts, theories and talking points. Join the conversation.

Filter Insights by Content Type

Filter Insights by Category

Adam Good

You have your contact model, now what?

Adam Good | minute read

Learn from PTKO strategists how to tactically incorporate your contact model elements as you plan your next campaign

Improving Your Digital Asset Management System

Adam Good | minute read

Join us to learn about how to make your organization's content findable, searchable, and usable.

Strategy and Planning

5 hidden opportunities in migrating to a new software platform

Adam Good | 6 minute read

Easy steps to maximize the impact of your next platform migration & avoid common pitfalls that keep them from realizing their full potential

Strategy and Planning

Why you should care about taxonomy

Adam Good | 6 minute read

Taxonomy currently gets attention from nonprofit executives, only during big web redesign projects.. Let's change that!

How to build and use a taxonomy

Adam Good | minute read

Maybe you're missing terms, executing an inconsistent strategy, or unaware of the limitations in your plan.

The importance of a contact model

Adam Good | minute read

Seeking to improve engagement with your audiences? Follow along with this conversation about how to build your organization’s contact model!

Migrating to a new platform: How to leverage a hidden opportunity

Adam Good | minute read

Follow along in this webinar recording, to learn what steps you should be taking when you need to make a change in your platforms!

The intangibles of vendor selection: Finding an email system that works- May 2021

Adam Good | minute read

Join us May 12th as we talk through potential challenges, provide resources and prepare you to evaluate your email system.

Load More