Insights

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Engaging Ideas- Kevin Smith

Tony and Kevin Smith delve into the nonprofit sector, sports, and the influential force of affinity, forging connections and insights.

Engaging Ideas- Willeke van Rijn

Discover the vital role of collaboration and knowledge sharing in the social impact sector as Tony and Willeke provide valuable insights and expertise

System selection and landscape analysis

Exploring Google Analytics 4 Alternatives: A Comprehensive Comparison

Chris Sabat | 4 minute read

We've done the research for you! Here are our top recommendations as you shop around for GA4 replacement tools for your organization.

Strategy and Planning

How to have efficient meetings? Don’t.

Patti DeBow | 6 minute read

"Efficient" meetings can stifle the innovation you're striving for. Reevaluate how you think about what's taking up space on your calendar

Contact modeling and record design

The Movement for Black Lives’ first CRM

Stefan Byrd-Krueger | minute read

Learn how PTKO conducted a contact modeling workshop for M4BL to help them explore how they managed donors and audience relationships.

Strategy and Planning

Five steps executives should take for the ethical use of AI

Nate Parsons | 4 minute read

Even if you are a paper and pencil, technology agnostic executive, you can provide the framework for the ethical use of AI within your org.

Finding the Anti-Hero: Improving your organization’s audience engagement

Jamie Mueller, MSW | 3 minute read

If someone in your audience shows up to where you should be, and you aren't, is their engagement score low, or is yours?

Change Management

Navigating the Transition to Google Analytics 4: A Step-by-Step Guide

Rick Richards | 7 minute read

We'll explore the key reasons why organizations need to make the move to GA4 to help make the transition as smooth and painless as possible.

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