Tony and Kevin explore cause affinity and what we can learn from the world of sports marketing

In this episode

Headshot of Kevin Smith in a football stadium.

Kevin Smith, Adjunct Sports Business Professor, Sales Program Advisor / Instructor, and Leadership Coach at Texas Christian University

Kevin has the pleasure of teaching Sports Business and Sports & Entertainment Marketing at the Neeley School of Business at Texas Christian University (TCU) in Fort Worth, Texas. He also leads a strategic consultancy called Leverage Sports, LLC as a Founding Partner. Its design is to bolster the advancement of brands seeking innovative thinking and new revenue generation through sports, entertainment, and cause-related programming and properties. As a thirty-year media and marketing executive, he previously led FOX Sports’ direct-to-home business with oversight of the NFL Sunday Ticket, MLB Extra Innings, and more. Kevin also globally launched a new product category from scratch for Converse, led NCAA sponsorship activities for Nike, and served as Chief Marketing Officer for Arnie’s Army Charitable Foundation (Arnold Palmer Enterprises) in Orlando, Florida.

Our discussion

In this episode, Tony engages with Kevin Smith, exploring the connection between the nonprofit sector, the sports world, and the power of affinity. Together, they navigate the strategic approaches Kevin uses in sports marketing that nonprofits should adopt to cultivate a sense of community and foster a connection for their causes or missions. By emphasizing the role of affinity in building relationships and driving engagement, Tony and Kevin reveal how nonprofits can amplify their impact and build meaningful connections with their audiences. From crafting compelling narratives to forming strategic partnerships, they uncover the transformative potential of communication to forge deeper relationships, driven by a natural ‘liking’ for an organization.

View episode transcript

Listen on Buzzsprout

Listen on Apple Podcasts

Learn more