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Platform Management

Let’s Discuss…Taxonomy

Lisa McHenry | 2 minute read

Many organizations think of taxonomy as a "set it and forget it" proposition but nothing could be further from the truth.

Strategy and Planning

Avoiding software whiplash: How to pick the best tools without getting distracted by the latest fad

Patti DeBow | 6 minute read

Consolidating or switching to the latest and greatest tool often sounds smart on the surface. But how do you truly know when it’s time for a switch?

Let’s Discuss… Data strategy

Lisa McHenry | 2 minute read

In this episode of Let’s discuss...with ParsonsTKO, we dive into data. An intimidating subject for some, but a topic you should absolutely be discussing!

Strategy and Planning

Start Planning Your Organization’s Transition to Gutenberg

Lisa McHenry | 5 minute read

In a previous post we told you to wait, now the waiting is over. It's time to migrate to Gutenberg. Now let's start planning for it!

Data diagnostics

Low bounce rate, and other signs of double counted data

Stefan Byrd-Krueger | 11 minute read

Having two Google Analytics snippets can ruin your bounce rate and other data. Learn how to check if this affects you, and what to do about it.

Platform Management

Let’s discuss…Why we don’t build websites.

Lisa McHenry | 2 minute read

A website alone is no longer enough to deepen your relationship with the target audience, given the multitude of digital channels available.

Strategy and Planning

How a framework skeptic came to embrace Agile

Patti DeBow | 7 minute read

Discover how we leverage agile concepts for common-sense project management. Overcome Agile skepticism with our proven approach.

A few ways to get at your Twitter data

Stefan Byrd-Krueger | 7 minute read

Wondering which of your Twitter messaging tactics is most effective? Here's how to do more that just scrolling through & eyeballing “likes".

Platform Management

Let’s Discuss…the Value of Content

Lisa McHenry | 2 minute read

As part of our Let’s discuss... series, we dive into content. Does your content help your audience realize you are a trusted source?

Platform Management

Don’t just have a taxonomy, use your taxonomy (Part 2)

Nate Parsons | 3 minute read

How do you know if your taxonomy is effective? Learn the practical rules for taxonomy mapping, and important strategic elements to consider.

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