The third episode of Let’s discuss…with ParsonsTKO series, explains a seemingly contradictory statement we often make…”We don’t build websites.”  

Once upon a time a website was all you needed. It was where you started and where you finished.  Unfortunately, many organizations are still in that mindset. But with all the digital avenues available to reach your target audience, focusing on the website alone is hardly the best way to deepen your relationship with them.

Follow along with Nate, Patti and Tony to learn why “we don’t build websites” and discover a better approach to upgrading how you communicate with your audiences.

You can go to the YouTube video page to jump around the (fairly long, but interesting!) conversation using the extensive timestamps in the video description. If you found this video helped you think differently about content, be sure to throw us a like and subscribe, and let us know what you think in the comments.

I’ve also put some highlights below the embed in this post.



Highlights from “Let’s Discuss: Why we don’t build websites.”


  • “Is the website still the hub?.” (4:55)
  • “Digital transformation about your audience” (9:42) 
  • “Shift your focus to creating the experience the audience really wants ” (16:07)
  • “The ideal state vs. the budget available” (21:46)
  • “When is the right time to redesign” (26:45) 
  • “First, know who you are trying to convert and why” (30:27)
  • “I have a theory about your theory…Technology is easy people are hard!” (35:00)  
  • “Should your content live somewhere else?” (38:28)



  • “As you have more tools at your disposal, outreach becomes a team sport. (11:58)
  • “The value production for organizations is really in interaction optimization not technology enablement.”(18:50)


Case Studies

  • The Folger Shakespeare Library- use of the API layer to deliver value (38:26)


Resources and links from “Let’s Discuss …  Why we don’t build websites.”

  • (37:07) Tony quotes The first law of technology change mentioned by John Gage of Sun Microsystems, which still holds true today,: “Technology is easy. People are hard”