Insights

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How to Build a Data-driven Culture: A Case Study from NRECA

Stefan Byrd-Krueger | 7 minute read

PTKO recently partnered with NRECA to empower them to put data & analytics at the heart of their strategic communications.

Keeping Supporters Engaged When Crisis Is the New Normal

Adam Good | minute read

We’ve identified the following resources to build upon the webinar and further strengthen your team’s outreach efforts.

Strategy and Planning

Let’s Discuss…Big Ideas

Lisa McHenry | 2 minute read

Join Tony and Andrew to explore big ideas like wayfinding, adaptation, and biomimicry that can drive your organization's success.

Strategy and Planning

How do we still work together even when we are working apart?

Courtney Matherly | 3 minute read

The complexities of unexpectedly working from home can overwhelm you. Don't lose sight of staying engaged with your employer & colleagues.

How to Use Search Data to Improve Your Communications Strategy

Stefan Byrd-Krueger | minute read

Search data is the best and fastest way to understand what your audiences need. Yet search data is currently under-utilized at most organizations.

Strategy and Planning

Stay the course on digital transformation

There are critical moments when resistance to change is no longer an option due to external pressures that can't continue to be mitigated.

Strategy and Planning

Nonprofit COVID-19 Response: Insights from our mission-driven community

Stefan Byrd-Krueger | 27 minute read

ParsonsTKO ran a survey among our clients & the nonprofit community gathering how organizations are impacted & responding.

Change Management

Always be yourself: keeping your personality in remote meetings

Many teams now find themselves working entirely remote for the first time. Maintaining team cohesion while working apart can be challenging!

Lifecycle planning for systems & technology

The essential role of nonprofits in the face of a public health crisis

Patti DeBow | 4 minute read

While governments bear the heaviest burden for protecting our collective health, mission-driven orgs serve the public interest in vital ways.

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