Insights

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Planning and Roadmap Development

The Brookings Institution: Website Redesign Roadmap

Nate Parsons | minute read

Helping the Brookings build consensus across their organization around their existing website, and their hopes for the site's redevelopment.

System selection and landscape analysis

When selecting a new vendor, don’t forget the intangibles

Any vendor can talk a good game in a sales presentation. How do you know who will actually be a match with your organization's unique needs?

The intangibles of vendor selection: Finding an email system that works- May 2021

Adam Good | minute read

Join us May 12th as we talk through potential challenges, provide resources and prepare you to evaluate your email system.

Platform Management

Supporter engagement in the age of Black Lives Matter

Patti DeBow | 6 minute read

What happens when nonprofits see surges of donors that don't know what these organizations do? How do you convert them into long-term support?

Turning your data into actionable insights

Rick Richards | 4 minute read

To put data at the heart of decision-making, nonprofits need a clear process for finding & focusing on the handful of metrics that matter.

Impactful Campaigns: The marriage of data and creativity- April 2021

Stefan Byrd-Krueger | minute read

This webinar explores how teams plan audience experiences, and how shifting that process can help you maximize your engagement.

Strategy and Planning

Why you need a marketing CTO

Nate Parsons | 4 minute read

Your organization could be using your systems and technology to more effectively to inform, connect and inspire!

Why you need a marketing CTO

Nate Parsons | minute read

Follow along with Nate Parsons as we explore the many reasons you need a marketing Chief technical officer.

Platform Management

Why your organization needs a contact model

Adam Good | 5 minute read

Want to steward deep conversations or implement campaigns that customize outreach? For truly personalized outreach, what you need is a contact model.

The importance of having a contact model

Adam Good | minute read

Follow along as we discuss these elements in detail and help you get started down the right path to audience engagement.

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