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Strategy and Planning

Your migration to GA4 needs a change management plan

Patti DeBow | 3 minute read

Take a proactive approach to the GA4 transition to minimize disruption to your org & leverage the full power of this new tool. Here's how...

Engaging Ideas- Lindsey Nadeau

Tony talks with Lindsey Nadeau about how utilizing DEI to create inclusive fundraising practices benefits donors & promotes social change.

NRECA: Unlocking the power of data

Stefan Byrd-Krueger | minute read

We provided NRECA support intended to unblock progress surrounding content performance reporting to help them utilize their data. Learn how!

Platform Management

American University: Exploring CMS Migration

Lisa McHenry | minute read

PTKO assessed if a CMS migration was suitable, freeing up American University staff for daily activities with minimal disruption.

Uncharted waters: The Google Analytics transition

Rick Richards | 7 minute read

Here’s our list of the 4 biggest waves GA4 will throw at you, as well as our best tips and recommendations on how to ride them out.

Platform Management

Maintaining your organization’s 501(c)(3) vs. 501(c)(4) status doesn’t have to be a nightmare!

John Harrison | 5 minute read

Purposefully maintaining multiple systems shows you're serious about following regulations. Yet there are unintended, fatiguing side effects.

Navigating the stormy seas of GA4 migration

Rick Richards | minute read

Setting sail with GA4 is more challenging than Google's claims of ‘automatic migration’ make it sound. Hear how some orgs are navigating it.

Engaging Ideas- Rachel Kimber

In this episode, we explore the importance of shifting our perspective on failure and how it can lead to more innovative and effective grant-making.

Strategy and Planning

The Surprising Threat of ChatGPT to Google Analytics 4: What Website Managers Need to Know

Stefan Byrd-Krueger | 3 minute read

ChatGPT means HARD CHOICES for website managers in the next few months... Huh? It affects your Google Analytics more than you may realize!

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