Insights

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The best way to get user feedback? Don’t ask!

Stefan Byrd-Krueger | 5 minute read

Measuring audience satisfaction and impact in an online world can be daunting, as few visitors have the patience for feedback surveys.

Platform Management

Going National: Helping Shoes That Fit reach out to a wider market

Nate Parsons | 6 minute read

Our Engagement Platform provides customized reports to help evaluate how audiences interact with your organization.

Strategy and Planning

Oreos And The 3 Keys To Unlocking Organizational Agility: Process, Policies And Governance

Any organization can create this capability with an alignment of strategy and tactics through process, policies, and governance.

From what to why: Playing with data about your peers

Stefan Byrd-Krueger | 4 minute read

Situational awareness is an exemplary goal, but it’s more powerful if you have specific questions to ask and a plan for what you might do

Data contracting and systems integration governance

Google AMP, not just another chance to make energy drink and guitar jokes

John Cocking | 4 minute read

AMP doesn't make clean, easy-to-read pages that float to the top of Google results, but it might lower your hosting costs in the process.

Data contracting and systems integration governance

Next Generation CRM Systems

CRMs hold the promise of helping us better understand our audiences and target our messaging. This post looks at a possible reason for the disconnect.

Rorschach Analytics: A Digital Self Discovery

Stefan Byrd-Krueger | 6 minute read

In nonprofits, the review of marketing data is left to non-technical staff who are rarely trained in data science.

How Should You Lead? Lead by Analytics

Stefan Byrd-Krueger | 6 minute read

We understand analytics, as technicians who bolster your data collection and as practitioners who design analytic frameworks to empower staff

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