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Lifecycle planning for systems & technology

The essential role of nonprofits in the face of a public health crisis

Patti DeBow | 4 minute read

While governments bear the heaviest burden for protecting our collective health, mission-driven orgs serve the public interest in vital ways.

Stewardship and deployment

Before Choosing an Email System, Translate Your Needs into Use Cases

Adam Good | 4 minute read

Is your organization thinking about changing or upgrading its email management system? Here are 7 Essential Use Cases for Picking the Perfect Email System.

Stewardship and deployment

How to choose email software that works for you (rather than you working for your system)

Adam Good | 7 minute read

Consider these important factors before switching to a new EMS. Maximize the impact of your email marketing with these key considerations.

PTKO’s weekly reads, curated for you: February 28, 2020 edition

Lisa McHenry | 3 minute read

We share these articles internally and figured we should be sharing with you as well. Here's what we've been reading this week.

Let’s Discuss…Engagement Architecture

Lisa McHenry | 1 minute read

Exploring the ParsonTKO website, you will find the term Engagement Architecture used frequently. But what do we mean by it?

Platform Management

Create impactful content by answering your audience’s questions

Rick Richards | 5 minute read

Content creators often look at content and ask: “How can I drive more traffic to this?" But the secret is to answer the biggest questions!

Overcoming internal resistance to data usage: Part 2

Stefan Byrd-Krueger | 2 minute read

Why aren’t more mission-driven organizations making better use of data? Let's break down some of the challenges they face.

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