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Lifecycle planning for systems & technology

Don’t just have a taxonomy, use your taxonomy (Part 1)

Nate Parsons | 5 minute read

The first of a two-part blog on the importance of using your taxonomy to make an impact. Read how you should be using taxonomy to drive growth

Let’s Discuss… Machine Learning Applications

Lisa McHenry | 3 minute read

Stefan, Nate, and Tony get real about how organizations can (but aren’t) using data to drive change and our horrible search habits.

Platform Management

Engagement Architecture- a visual model for audience interactions

Nate Parsons | 6 minute read

Organizations often focus too much on getting noticed and not enough building deep relationships with those they reach. We're changing that.

Strategy and Planning

Adaptable transformation starts with knowing the order of operations

How do you determine change points, prioritize decisions, and identify the skills sets needed to achieve your goals? Adaptable transformation is the key.

Planning and Roadmap Development

Transformation is a hands-on activity

Transformation - Is it just a means to get you to a destination? We'd argue instead that, digital transformation is work, but it's worth it!

How to adopt a data driven business culture

Use a Data Strategy Subscription to catalyze change. No need to wait for “the big project” before landing “quick wins” that create momentum.

Platform Management

Urban Land Institute: Marketing Automation Development

Stefan Byrd-Krueger | minute read

ULI wanted to expand its membership base. They knew marketing automation could be a great tool. But how to get started? Read about how we helped!

Reporting and dashboard design

What prevents your organization from putting its data to use?

Stefan Byrd-Krueger | 4 minute read

In an exercise with the Oakland Nonprofit Technology Network, we generated dozens of ideas about organizational challenges to successful analytics.

The best of both worlds: Why we value remote work AND in-person connection

Patti DeBow | 4 minute read

Most of our staff live and work from one of three hub locations. Remote work and in-person connections provide the perfect balance.

Social listening & influencer identification

A vision for extraordinary change at your organization

Stefan Byrd-Krueger | 5 minute read

What can data strategy, road mapping and planning, and content marketing work lead to? A revolutionary end state of self-sustaining audience engagement.

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