Insights

Thoughts, theories and talking points. Join the conversation.

case study

Filter Insights by Category

Filter Insights by Author

The best way to get user feedback? Don’t ask!

Stefan Byrd-Krueger | minute read

With no “good” off-the-shelf options for collecting user feedback, we worked with the PEP team to develop a unique solution.

Contact modeling and record design

The Movement for Black Lives’ first CRM

Stefan Byrd-Krueger | minute read

Learn how PTKO conducted a contact modeling workshop for M4BL to help them explore how they managed donors and audience relationships.

NRECA: Unlocking the power of data

Stefan Byrd-Krueger | minute read

We provided NRECA support intended to unblock progress surrounding content performance reporting to help them utilize their data. Learn how!

Platform Management

American University: Exploring CMS Migration

Lisa McHenry | minute read

PTKO assessed if a CMS migration was suitable, freeing up American University staff for daily activities with minimal disruption.

Designing a lever for change: Engagement Architecture for the MacArthur Foundation

Nate Parsons | minute read

MacArthur wanted to create a platform that would allow other organizations to successfully run large award campaigns. Here's how we helped!

The Folger Shakespeare Library Engagement Analysis Platform

Stefan Byrd-Krueger | minute read

Organizations must find ways to measure and evaluate their success in engaging their audience while ensuring digital resources are effective.

Technical and integration Architecture

The American Chemistry Council: A site redesign to elevate the voices of members

Nate Parsons | minute read

With a complex network of stakeholder, ACC sought a site redesign to sharpen the consistency and impact of its messaging. Learn how we helped!

The Advancement Project: Turning One-time Supporters into Long-term Allies for Justice

Stefan Byrd-Krueger | minute read

Advancement Project’s donor list swelled to 100,000+ within months. PTKO helped to quickly adapt their infrastructure to sustain engagement.

Planning and Roadmap Development

The Brookings Institution: Website Redesign Roadmap

Nate Parsons | minute read

Helping the Brookings build consensus across their organization around their existing website, and their hopes for the site's redevelopment.

Load More