Tony sits down with Caroline Chang to discuss how technology has changed our outreach

In this episode

Headshot of Caroline Chang.

Caroline Chang, Vice President, Community & Product Engagement, UC Innovation

Caroline brings over 30 years of advancement experience to UC Innovation. As the former associate vice president for advancement services at Santa Clara University, she oversaw gift and biographic processing, reporting and technical services, training, and research and prospect management. She started her advancement career at Stanford University as director of young alumni and student development, then transitioned to director of annual giving for the Stanford Medical Center. She became Stanford’s managing director of development operations in April 2003 and director of operations in November 2006. Outside of higher education, Caroline is passionate about animals and often thinks of becoming a veterinary technician as her next career. She is president and co-founder of The Catz Meow, an all-volunteer cat transport organization started in May 2016. She was recognized for excellence in teaching with the CASE Crystal Apple in 2016. Caroline holds both a bachelor’s and master’s degree from Stanford University, and a master’s degree in business administration from Santa Clara University.

Our discussion

The nonprofit world has had an evolving relationship with technology. The platforms that we use and how we use them have changed based on our need to innovate and remain agile. Our ability to reach a target audience in an increasingly engaging and personal way has been an incredible achievement and the journey has been a long one. Caroline Chang of UC Innovation has seen this evolution applied in the university world and her organization has created products to build deeper relationships through outreach. She sits down with ParsonsTKO CEO, Tony Kopetchny, to share her insights in this episode of Engaging Ideas.

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