Tony and Sueann talk about 5 overlooked factors in Global Marketing & PR Campaigns

In this episode

Smiling photo of Sueann Tannis, a black female with short hair and sparling brown eyes. Sueann is wearing a soft yellow top

Sueann Tannis, Senior Director of Integrated Communications, United Nations Foundation

Most recently, Sueann was Head of Corporate Communications at the Caribbean Development Bank and Consultant at the World Bank, where she advised on digital communications for a $530 million Trust Fund focusing on women’s and children’s health.

Prior, Sueann held marketing communications roles in the financial services, luxury real estate and retail, and tourism sectors.

Sueann holds a Master’s degree in Public Relations with a focus on Digital Strategy from Georgetown University, and an undergraduate degree in Communication and Culture from Howard University.

Beyond the office, in her spare time, she enjoys providing pro bono PR advice to youth entrepreneurs and fledgling brands.

Our discussion

Trust plays a huge role in how your audience interprets your content but is often hard to earn and even harder to replicate. Sueann and Tony discuss the relevance of analog communications methods such as newspapers and radio, and how to use due diligence to develop communications plans that are inclusive of those platforms’ audiences.

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