An exploration into nonprofit perspectives on content and data

As ParsonsTKO reflected on the role of content and data in the mission-driven sector, we realized a need for further investigation into content’s broader impact. Our Data Innovation Studio took time to gather metrics and information from various stakeholders throughout the sector to build a report that analyzes how data has specifically been applied to the content development process, what challenges exist, and what we should consider moving forward in 2022.

Many of the challenges that content development faces in mission-driven organizations are very common hurdles, but information sharing is scarce in our work. This report is designed to provide clarity on the trends that we see and the obstacles that we are all working to overcome for the greater good.

As we look ahead, it is crucial to take a step back and look at where we have come from first. We encourage each of you to take a look at this robust report and take part in the conversation!