Data Platform Audit and Assessment
Get relevant, reliable, actionable data to inform your outreach strategy and tactics
Your organization already gathers valuable data to improve audience engagement. But are you confident it’s 100% reliable? And do you know which enhancements would make your analytics even more valuable for decision-making?
With a Technical Analytics Audit, you get a birds-eye view of the data that already exists across your systems and platforms—and learn how to bolster technical implementation to give your outreach specialists even more visibility into how stakeholders engage with your campaigns and content across platforms.
Unlock fresh opportunities to improve your web analytics
Our audit identifies your hidden strengths and missed opportunities, and tells you which improvements and best practices will make the biggest impact for your analytics. In as little as 1-2 weeks, our team of experts will work with you to:
- Validate your set-up against industry best practices to ensure your data can be trusted
- Compare the relevance of existing analytics and data configurations to your organizational goals
- Identify gaps in coverage, and recommend practical changes to better support your team’s decision-making
Learn how the National Rural Electric Cooperative Association (NRECA)—a trade association that represents the interests of 900+ not-for-profit cooperatives—worked with us to put data and analytics at the heart of its strategic communications.
“One of the best parts of working with ParsonsTKO to improve our gathering and usage of analytics was the amount of training and communication during the hand-off process. This ensured that we are able to fully understand, use, extend, and improve on the process ourselves going forward.”
Boriana Ditcheva | Rare
Web and Social Media Manager