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Target Your Audience with Data in Mind
Use search data to improve publishing & outreach
Targeting your audience with data will help you create more meaningful engagement with your followers. This will lead to higher conversion rates for your organization.
ParsonsTKO’s Engagement Architecture model takes data strategy into consideration when developing a holistic solution for your organizations outreach strategy.
Meaningful outreach is. best achieved when you know what it is that your audience wants to hear. Demographics are not enough, you have to know what it is that they care about and make sure that you craft your engagement strategy to help them care about your mission as much as you do.
Learn more about Targeting Audiences with Data
Resources to explore
Data Strategy
Data for impact: How our emerging data scientists are spending their summers
Our Data Strategy Mentorship participants are already sharing what they’ve learned. Here are some insights from their recent online work.
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Engagement Architecture
Create practical and sustainable change with an Engagement Platform Roadmap
What is roadmapping? Call it dynamic steering, transformation planning, or portfolio management, but whatever you call it, if you intend to be an organization the thrives well into the future, get to it!
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Blog
A modern approach to tagging links
Your audience clicks on pages, forms, buttons and tweets. Can default Google Analytics capture those clicks? Nope. But our simple approach can.
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Data Strategy
How to adopt a data driven business culture
Use a Data Strategy Subscription to catalyze change. No need to wait for “the big project” before landing “quick wins” that create momentum.
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