Netroots Nation 2023

July 14, 2023  | 1:30 PM CT | Chicago, Illinois

Room: Williford C

Join us on day 2 of Netroots Nation for our session, “Data Storytelling: Building your messages with data” with PTKO Chief Analytics Officer, Stefan Byrd-Krueger.

What if you could use your data to better inform your creative campaigns? Content is most impactful when its strategy is built around a deep understanding of your audience. However, outreach strategy teams often struggle to plan around this complete picture and never fully realize the potential of their comms. Many communications professionals have an understanding of how to measure content performance with data but not necessarily how to leverage data in the development of their message. During this workshop, we’ll explore how teams plan audience experiences, and how to use marketing tools to maximize engagement. We’ll dive into use cases and how systems integrations can support those goals and leverage advanced capabilities like automation.


Stefan Byrd-KruegerStefan Byrd-Krueger

Chief Analytics Officer, PTKO

Stefan Byrd-Krueger’s journey to professional nirvana began with his passion for the arts as a sculptural welder, developed through his university training in policy analysis and years of experience in grassroots education and advocacy among think tanks, then blossomed as he took his love of elegant design and organizational excellence into the private sector as a digital marketing consultant. This blend of creative process, recognition of the human element of organizational success, and love of the technical discipline defines his working style.

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