Bridge Conference 2023

18th Annual Bridge to Marketing and Fundraising Conference


A Practical Plan for Executive Management of DEI

August 3rd | 4 pm | Chesapeake GH room

If you’re interested in learning more about this topic, complete the form at right to receive a copy of our full report on the Model for Equity & Inclusion in Outreach. The report is full of probing questions for your team to consider, case studies of what other organizations are doing, resources for you to dig deeper, and worksheets that can facilitate planning with your team.

Chances are someone on your comms or fundraising team has asked about “diversifying your audience/donor base” sometime recently – but what does it actually mean? Reaching a wide range of demographics is important, but if you haven’t thought about why you’re trying to reach them, your approach can be generic and ineffective, at best, and tokenizing at worst.

Rather than starting with broad platitudes, it’s important to take a step back and understand what diversity in your audience actually means. We’ll be sharing tactics to expand your reach through collaboration with program and organizational leadership with authenticity. During the session, we’ll walk through an exercise to determine your goals and work towards accomplishing them. We’ll also share a nonprofit professional’s perspective on implementing this model.

This report is also still a work in progress! Please feel free to reach out to us to share your feedback, insights, or resources we may have missed.

Learning Objectives:

  • Understand what audience diversity means to your organizational goals
  • Better grasp of tools and tactics necessary to diversify your audiences
  • Develop a solid understanding of why you are attempting to reach your audience to develop a more meaningful plan for engagement.

Download the presentation deck


Headshot of Patti DeBow smiling with shoulder length, thick, brown, curly hair and blue eyes. Grey blazer with purple blouse and a black pattern on it.Patti DeBow

President, PTKO

Patti is a data-minded strategy and operations executive with a passion for solving the unique challenges found in the non-profit and public sectors. In her role as President, she oversees project execution and operations, ensuring that we deliver high-quality, comprehensive, and effective solutions to our clients.

Patti came to ParsonsTKO with over a decade of experience in management consulting at Accenture, where she worked on strategic planning, customer engagement, digital transformation, program and operational strategy, and financial forecasting. Prior to that, her 5 years of experience in data analytics at Towers Perrin and an MBA from Wharton business school gave her a background in data-driven analysis that informs her approach to managing the growth of our company.

Headshot of Ron GoinesRon Goines

Director of Resource Strategy & Director, Movement for Black Lives

Ron Goines is a seasoned fundraising professional with experience building and overseeing all aspects of fundraising including principal, planned, major, corporate, and foundation gifts. His work is often at the intersections of wealth and social justice encouraging individuals and institutions to consider the redistribution of their wealth to vulnerable communities. Goines has helped build philanthropic infrastructure at The Movement For Black Lives (M4BL) as its Chief Fundraiser and as Managing Director of Development at the LGBT Victory Fund and Institute. He has also served as Director of Major Gifts and Corporate Relations for The Leadership Conference on Civil and Human Rights (LCCHR), building the corporate relations program there and helping grow major gifts, and establishing a pipeline of donors of color. Prior to LCCHR, he served as Chief Development Officer for Planned Parenthood Southeast. He is an alum of Oberlin College.

Download the report

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