How to use search data
What is your audience searching for?
Communications teams are usually sitting on a wealth of data, but thinking outside of the box about where you are getting your data from will give you a fuller picture of your audience.
Every day your audience is searching for things that are related to their interests and needs. This data is extremely underutilized although it is readily available and capable of providing your teams with great insights.
Follow along in this webinar as we discuss what search data is, how to find it, and what to do with it.
Event recording
Recorded: April 13, 2022 | ~54 minutes
Slide deck: How to use search data
Speakers
Stefan Byrd-Krueger, Chief Analytics Officer
Stefan Byrd-Krueger, Chief Analytics OfficerStefan Byrd-Krueger’s journey to professional nirvana began with his passion for the arts as a sculptural welder, developed through his university training in policy analysis and years of experience in grassroots education and advocacy among think tanks, then blossomed as he took his love of elegant design and organizational excellence into the private sector as a digital marketing consultant. This blend of creative process, recognition of the human element of organizational success, and love of the technical discipline defines his working style.
Stefan is a data evangelist, specialized in analytics and the uniquely complex needs of the non-profit sector. His career has centered around the use of technology in communications portfolios, including experience in programming, design, and digital strategy. He has played the role of client as well as the role of consultant, and works to close the gap between the two.
More from this speaker:
Four Reasons Why Your Foundation Should Offer Data & Analytics Support to Grantees– Philanthropies and large donors are uniquely positioned to help the nonprofits they support use data more effectively to drive decisions and measure impact. Read more
How to Build a Data-driven Culture: A Case Study from NRECA– Learn how our work with NRECA taught us some valuable lessons on how to create a data-driven culture in the context of a complex nonprofit. Read more
Other resources on our site:
Is Google Analytics 4 right for your organization? Google Analytics 3 is sunsetting on July 1, 2023, and at that time Google Analytics 4. Read more about this major upcoming transition.
Google Analytics Decision-Making Toolkit – a free and self-guided assessment process to help organizations prepare for the transition away from Google’s Universal Analytics, and to inform the decision about what analytics platform they’ll use next.
What is your audience searching for?
Communications teams are usually sitting on a wealth of data, but thinking outside of the box about where you are getting your data from will give you a fuller picture of your audience.
Every day your audience is searching for things that are related to their interests and needs. This data is extremely underutilized although it is readily available and capable of providing your teams with great insights.
Follow along in this webinar as we discuss what search data is, how to find it, and what to do with it.
Event recording
Recorded: April 13, 2022 | ~54 minutes
Slide deck: How to use search data
Speakers
Stefan Byrd-Krueger, Chief Analytics Officer
Stefan Byrd-Krueger’s journey to professional nirvana began with his passion for the arts as a sculptural welder, developed through his university training in policy analysis and years of experience in grassroots education and advocacy among think tanks, then blossomed as he took his love of elegant design and organizational excellence into the private sector as a digital marketing consultant. This blend of creative process, recognition of the human element of organizational success, and love of the technical discipline defines his working style.
Stefan is a data evangelist, specialized in analytics and the uniquely complex needs of the non-profit sector. His career has centered around the use of technology in communications portfolios, including experience in programming, design, and digital strategy. He has played the role of client as well as the role of consultant, and works to close the gap between the two.
How PTKO Can Help
Technical Analytics Audit & Data Strategy Workshop
I think you all really helped a number of us see the potential of integrating our data collection and normalization across platforms (CRM to website). I think you can give yourself credit for seeing the big picture in a way nobody did.
