Recorded Panel Discussion

Leveraging data in content creation

Lessons from our Content Impact Study


Defining “impact” is a familiar challenge in the mission-driven sector. There are commonly used measurements that are readily available, yet often we are asked for differing metrics from various stakeholders ― making “impact” hard to benchmark and impact reporting to be an inefficient task.

ParsonsTKO’s Data Innovation Studio gathered metrics and information from various stakeholders throughout the sector to build a report that analyzes how data has specifically been applied to the content development process, what challenges exist, and what we should consider moving forward.

In this panel discussion, we talked about the trends and obstacles PTKO has identified through our Content Impact Report research. We also dove into content such as case studies, and the best way your organization can reach your audience and drive impact.

Event Recording

Recorded June 16, 2022 | ~55 minutes

Download the slide deck

Miki O'ReggioMikayla O’Reggio, Project Coordinator/Analyst

Mikayla is a new graduate from UC Berkeley where she received a BS in Environmental Economics and Policy. During her time at Berkeley, Mikayla developed her expertise in human rights, technology, entrepreneurship and corporate social responsibility. She has had the opportunity to work with nonprofits such as Pencils of Promise, and Cinema Napa Valley as well as explore the world of social enterprise through her time with startups such as Popcorn, and 81cents where she worked in consulting, analytics, marketing and business development. In addition to her work at PTKO, Mikayla cultivates her passion for social justice, analytics, and consulting as the co-founder of Activism Always, a social enterprise startup.

Chelsie Lui Chelsie Lui

Chelsie is a recent graduate of California Polytechnic State University – San Luis Obispo, with a BA in Communication Studies. In her studies, she specialized in rhetoric studies, science and technology communications, and research methods ― and through her academic experiences, she has developed a love for interdisciplinary methods and collaboration. This culminated in a number of undergraduate research projects, such as her tenure as a Research Fellow with the Cal Poly Data Science and Analytics Initiative, media communications research with Dr. Aubrie S. Adams, and her involvement as co-founder of the student-founded startup, Activism Always.

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